Crayola created a makeup line in an effort to reconnect with creative young adults. 
Many of us grew up with Crayola products, but later found independence in breaking some of the lame rules we learned as kids. Crayola Beauty empowers young adults to express their colors and individuality… and to color on their faces.

AD Rena Li / CW Nina McDermott
Photography by Adraint Bereal / Makeup by Leigh Payne

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